We live in a world afloat with data, in which almost every item of technology leaves a wake of gathered information about us. Most people are aware of the data produced by personal fitness devices and smart phones tracking our movements, browsers collecting our search habits, and vendors tracking our spending – but few are aware that a single Boeing 787 flight typically generates half a terabyte of data. It has been estimated that, in the near future, internet-connected cars will each send 25 gigabytes of data to the cloud every hour as they drive us around.

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